Search engine reputation management is often disregarded as an insignificant part of a business. Unfortunately, this is a major oversight. Search engine reputation management services are able to keep you relevant in the eyes of consumers. It is how easily consumers are directed to your online content instead of clicking on links that will show them content to that will likely discourage them from doing business with you. A strong search engine reputation management system allows your business to discredit other results that are a threat to your online reputation. You do not want consumers to be able to find negative reviews or other negative content about your business with ease. If any of those results are at the top page of a search engine result page, your business needs to use search engine reputation management services in order to move it further down.
In order to get a better snapshot of your search engine reputation management efforts, you should see what your consumers see by searching your brand online. Keep in mind, that search engines like Google tailor the results to fit your likes, dislikes, history, etc. In order to avoid any biases within your list of search results, you should do an “incognito search”. This will rid your search result list of any type of filters that Google has attached to your online behaviour. Once you’ve done so, you may begin to assess your search engine reputation management. Most search engine reputation management services will recommend that you focus on the first page of the search results, however, anything that appears within the first three pages of the search results poses a threat to your search engine reputation management. Anything can make its way to the first page if it receives enough attention.